The Opportunity

Pam Kirby owned and managed the premier trail running company in Austin, Texas. She wanted to grow revenue, reduce her workload, and sharpen her communication with employees, vendors, and customers while also expanding her marketing and customer reach. Pam engaged Jennifer Howell, executive coach, to help her get there.

How We Worked Together

Jennifer and Pam partnered over two years, with sessions tailored to Pam’s evolving goals — from strategic planning and leadership best practices to boundary setting, marketing, and hiring. Jennifer provided practical tools and frameworks throughout, adapting the coaching approach as Pam’s business and priorities changed.

The Results

“My store had a 20% growth rate year-after-year since working with Jennifer. I’ve cut down my hours from 100 to 60 hours a week. She taught me how stand up for myself, how to deal with difficult people and establish clear rules of engagement.” – Pam Kirby, Owner and CEO

• 20% revenue growth, two years running — fueling a team expansion, a website refresh, and stronger marketing.
• More done in less time — Pam cut her workweek from 100 to 60 hours while increasing productivity and delegating more effectively.
• Stronger boundaries and communication — Pam became more confident and skilled at navigating difficult vendors and customers.
• Better hiring and feedback practices — Pam built a repeatable hiring process and improved how she gives ongoing employee feedback, boosting engagement.