19 Aug CEO Increases Revenue 20% Two Years in a Row
Pam Kirby owned and managed the premier trail running company in Austin, Texas. Pam desired to increase her store revenue, diminish her workload and improve her communication skills with employees, vendors and customers. She also wanted to improve her marketing and customer reach. Pam engaged Jennifer Howell, executive coach, to help guide her with these initiatives.
How We Worked Together
To jumpstart the executive coaching process, Jennifer and Pam began with a 90-minute Leadership Launch session. During this time, they began clarifying Pam’s goals and defining success for their coaching partnership.
The two met three times a month for an hour and focused on three-month goals during their two-year partnership. Every meeting was customized to address specific needs, including but not limited to:
- Strategic planning
- Leadership best practices
- Success mindset
- Communication effectiveness
- Boundary setting
- Scheduling and priority setting
- Marketing and communication planning
- Employee hiring and feedback process
Jennifer provided best practices, templates, tools and exercises. Every session ended with an agreed upon homework assignment(s) and detailed notes for future reference. As the partnership progressed, Jennifer tweaked the coaching approach as needed to address changes in Pam’s business and personal life.
In order to provide excellent customer service, Jennifer offered unlimited email access to answer questions and review documents. The length of the sessions were adjusted to accommodate two-hour working sessions when needed.
“My store had a 20% growth rate year-after-year since working with Jennifer. I’ve cut down my hours from 100 to 60 hours a week. She taught me how stand up for myself, how to deal with difficult people and establish clear rules of engagement.” – Pam Kirby, Owner and CEO
The store experienced 20% revenue growth year-after-year during the executive coaching process. This growth allowed the CEO to grow her team, undergo a website refresh and improve her marketing efforts.
Improved Productivity & Decreased Workload:
With the introduction of time blocking, productivity hacks and strategic prioritization efforts, the CEO increased her productivity while working fewer hours. She also was able to more easily delegate tasks to other team members.
Enhanced Communication & Influence:
The CEO was better equipped to handle difficult vendors and customers with established boundaries and influential language.
Established Hiring & Feedback Protocols:
The CEO established a hiring practice that includes ideal employee values, interview score cards and standard language when managing candidates. She also improved her process to provide regular employee feedback that resulted in improved employee engagement.